Privacy Policy

1. Who We Are

24 SEO is operated by Flightpath Ventures Ltd, a company registered in England and Wales under company number 14021372. Our registered office is at 59 St. Martin's Lane, Suite 8, London, England, WC2N 4JS.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Information you provide directly:

• Contact forms: Email address, website URL, service interest, and any messages you send us
• Email communications: Any information you include when contacting us directly
• Phone calls: Information discussed during consultation calls

Information collected automatically:

• Website analytics: IP address, browser type, pages visited, time spent on site
• Technical data: Device information, operating system, referral sources
• Cookies: We use essential cookies only for website functionality

3. How We Use Your Information

We use your personal data for the following purposes:

• Service delivery: To provide SEO audits and consultations you've requested
• Communication: To respond to your inquiries and provide customer support
• Business operations: To improve our services and website functionality
• Legal compliance: To meet our legal and regulatory obligations

Legal basis: We process your data based on legitimate business interests, contractual necessity, and your consent where required.

4. Data Sharing and Third Parties

We may share your information with:

• Service providers: Cloudflare (hosting), Google Analytics (website analytics), Stripe (payments)
• Professional services: Legal advisors, accountants, and business consultants when necessary
• Legal requirements: When required by law or to protect our legal rights

We never sell your personal data to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• SSL encryption for all data transmission
• Secure servers and databases
• Regular security updates and monitoring
• Access controls and staff training
• Data backup and recovery procedures

6. Data Retention

We retain your personal data for the following periods:

• Contact inquiries: 2 years from last contact
• Client records: 7 years for accounting and legal purposes
• Website analytics: 26 months (Google Analytics default)
• Marketing communications: Until you unsubscribe or 2 years of inactivity

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (right to be forgotten)
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Objection: Object to processing based on legitimate interests
• Withdrawal: Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@24seo.co.uk or hello@24seo.co.uk.

8. Cookies Policy

We use essential cookies only to ensure our website functions properly. We do not use tracking or advertising cookies without your explicit consent.

Essential cookies include:

• Session management cookies
• Security and authentication cookies
• Load balancing cookies

9. International Transfers

Some of our service providers are located outside the UK/EU. Where we transfer data internationally, we ensure appropriate safeguards are in place through:

• EU/UK adequacy decisions
• Standard contractual clauses
• Certification schemes and codes of conduct

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "last updated" date at the top of this policy
• Emailing you if you are an existing client

11. Contact Us

If you have questions about this privacy policy or our data handling practices:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly. Visit ico.org.uk for more information.