Why Did My Traffic Drop?
Traffic Decay Reversal — £199
Diagnose and fix your declining organic traffic in 24 hours
Your previously high-ranking content is bleeding traffic. Competitors moved up or search intent shifted. We'll show you exactly why your traffic dropped and how to win it back.
The Traffic Decay Emergency
Last year, your guide ranked #3 and drove 2,000 visitors monthly. Now it's #12 and barely brings 200. Your boss is asking questions. Your leads are disappearing. But why did my traffic drop?
Why Did My Traffic Drop? The Answer Is Always Specific
Content decay isn't random—it follows patterns. Competitors updated their content. Search intent evolved. Algorithm updates rewarded different signals. The good news? Recovery is faster than building from scratch when you know exactly what changed.
Most agencies will audit your entire site. We laser-focus on one thing: diagnosing why your traffic declined and creating a precise recovery plan.
What You Get (4-5 Page Report)
When you ask "why did my traffic drop?" we provide forensic-level answers
Traffic Decay Diagnosis
Complete Ahrefs Movements analysis pinpointing exactly when and why you lost rankings for each affected page
Competitor Surge Analysis
Who overtook you, what content updates pushed them ahead, and when they made their moves
Search Intent Evolution Map
How user behavior changed for your keywords and what Google now prioritizes vs. what worked before
Surfer Content Refresh Strategy
Precise updates to reclaim your positions: new sections, keyword targets, content structure fixes, and user intent signals
30-60 Day Recovery Roadmap
Prioritized timeline to regain lost traffic with effort estimates and expected ranking recovery timeframes
Algorithm Update Impact Assessment
If recent Google updates affected your rankings, we'll show exactly which signals to optimize for recovery
Why This Works (Detective Work + Recovery Plan)
When people ask "why did my traffic drop?", they need detective work, not guesswork.
Traffic decay follows predictable patterns that our ex-Google team recognizes instantly. Using Ahrefs movement data, we identify exactly what changed in your niche: new competitor content, shifting search intent, or algorithm updates that reward different ranking factors.
The Advantage?
You don't have to guess why your traffic disappeared. We give you forensic-level analysis of what happened, plus a data-backed recovery plan using Surfer's latest content optimization insights.
Common Decay Patterns We Fix
Why did my traffic drop? Usually it's one of these patterns
The Fresh Content Takeover
Competitors published newer, more comprehensive versions of your content
The Intent Shift
What users search for evolved, but your content stayed the same
The Algorithm Casualty
Recent Google updates changed ranking factors in your niche
The Authority Erosion
Competitors built stronger topical authority around your keywords
The Guarantee
If we can't pinpoint why your traffic declined AND provide a clear recovery plan with ≥5 specific actions, you decide what you pay (down to £0).
No guesswork. No generic advice. If we can't forensically diagnose your traffic loss and give you a precise fix-it plan, you control the payment.
Next 7 Days Timeline
Buy your Traffic Decay Reversal
We analyze your declining content
using Ahrefs Movements + Surfer
Your diagnosis and recovery report delivered
4-5 pages of actionable insights
Begin implementing fixes
based on our priority roadmap
Most clients see ranking recovery signals within 3-4 weeks of implementing our recommendations.
Perfect For
✓ SaaS companies
whose feature comparisons lost to competitors
✓ E-commerce sites
whose category pages dropped after algorithm updates
✓ Content marketers
whose guides were overtaken by fresher content
✓ Local businesses
whose service pages lost visibility to new competitors
Working with Us
How We Work
The Pilot Project
We start with focused 24-hour audit services—no long commitments, no retainers. You get immediate value and see exactly how we work before deciding on next steps.
The Debrief
We walk you through every finding in detail, explaining not just what we discovered, but why it matters and how to prioritize fixes. No jargon, just clear actionable insights.
Next Steps Assessment
We evaluate whether there's strategic alignment for a longer partnership. We don't work with everyone—only companies where we can create genuine competitive advantages and measurable growth.
Data-Driven Reporting
For ongoing partnerships, we provide monthly performance dashboards with ranking movements, traffic impact, and competitive intelligence—always tied to business outcomes, not vanity metrics.
Secure Payment
All major credit cards accepted through Stripe's enterprise-grade payment processing.
• Invoice payments available for UK Ltd companies
• 14-day payment terms (post-audit delivery only)
Data Security
We audit your public-facing website and data—no backend access required, no security risks.
About the Founder
Founded by former Google builders based in London. We've diagnosed hundreds of traffic declines and know the difference between temporary dips and structural problems. Call us directly on 020 3053 8725.
Delivered in 24 hours or it's free • Forensic analysis of why your traffic disappeared
"Content decay isn't random. When you know exactly what changed, recovery is faster than starting over."